Hi. Shaun Gold here, you may remember me from such nightclubs as LIV & Story, or from my Amazon best seller Promoter Mind, Hustler Heart. Today I am going to discuss how I managed to reach #1 in business and marketing on my first day of sales utilizing the principles I outlined within my book. Keep in mind I didn’t have a blog at the time, or an Instagram, or a twitter worth a damn. More importantly, you will be able to use these principles to launch your very own book and reach success.

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Pretty, pretty, pretty good.

Step One:

It is all about the MESSAGE.

Promoter Mind, Hustler Heart teaches you to promote yourself through a simple message. In this particular case, the message is your awesome, life changing, super entertaining book. Now you could have the greatest book in the world (probably even better than mine!), but if your message doesn’t command attention, then neither will your book. It is that simple. If you have the intelligence, patience, and skill to create your own work, then you have the power to create a commanding message that will drive people to your page, resulting in sales.


Step Two:

Get everyone you know involved

Promoter Mind, Hustler Heart teaches that for your message to spread, you will need others to promote it alongside you. With that being said, you will need your friends, your family, and your associates to be on board. They will act as your army on social media and most importantly, will refer your book to their own circle of friends and family in person. Yes, social media is a great tool but let’s be honest, when was the last time you bought a book from an unknown author because you saw a link on a status update? Or a picture on Instagram?


James Dean?

The majority of my sales resulted from talking to friends and getting them involved. I didn’t promise them a free copy, why would I? Self-publishing is expensive, I don’t have to tell you that. My book was and still is, a measly $3.99 on Amazon. If your friends or family won’t support you for the equivalent of an ice-cream cone with multiple toppings, I wouldn’t count on them for anything serious. During the entire marketing campaign (which took place BEFORE the book even came out) I talked to each and every one of my friends, one at a time. I didn’t mass text them or e-mail blast them with a book link. I asked each one for their support and it was provided. The majority were blown away by the fact that I had even written a book. Understand that I was coming to each and every one of them as a humble individual who needed a small favor. I wasn’t making demands. I believe this is the main reason why so many were so quick to offer up their help and support.


In other words, I wasn’t this guy. Yippe-kai-yay.

I small talked with current friends, caught up with old friends. I didn’t leave any stone unturned. One day it would be friends from elementary school.


My elementary school friends

The next day it would be high school buddies. I even contacted old teachers and professors that I had.


My high school friends

And then college friends and so on. I courted every person, every contact, every associate, every long lost cousin. EVERYONE. Did this take a while? Yes, but it was necessary. Would everyone buy? No, but I didn’t want to leave anything to chance. I knew my book was great, I knew people would find it inspiring and motivating. And besides, what was the point of being an author if you can’t tell people that you are?

With everyone on board, my message was ready to be spread and my launch day plans were ready to be executed.

Step Three:


The morning of launch day, I had everyone ready.


All wings reporting in.

More importantly, I was ready.


May the force be with us.

I am not sure if you realize this, but releasing your own book requires a great deal of courage and mental fortitude. After all, you are putting yourself out there for the world to see. What if they don’t like it? What if it bombs? What if the entire undertaking is a massive failure? What if Wolverine never joined the X-men? You need to put these thoughts out of your mind and persist through until the end of the endeavor.

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Persist, persist, persist.

And I am still here, persisting through it. Just like I wrote in my best-selling book, Promoter Mind, Hustler Heart.

“It is very important to note that not everything is going to work out; not everything is going to go according to plan. Not every mission will be accomplished. Not every objective will be attained. There will be setbacks, both minor and major. There will be failures. But with a promoter mind, we come to accept that. With a hustler heart, we won’t let ourselves remain down and on the ground when we fail. We can summarize this all into one word; one simple concept that even a child could understand: persistence. When your plans fail you, persist. When no one believes it can be done, persist. When you lack resources, persist. When you lack time and the skills required, persist. When people laugh at you, persist. When people ignore you, persist. When everything goes wrong, persist. When you start to have a small measure of success, persist. When your goals are reached, persist. When you have gained notoriety, persist. When you are successful, persist. Persist, persist, and persist. Over and over again. This is your life and the only person who can choose its course is you, but only if you persist regardless of the circumstances in the overall pursuit of spreading your message and attaining your goals.”-Shaun Gold, Promoter Mind, Hustler Heart.

Read this blog again and again, until you are ready. Or even better, give my book a download today and get started on your path to success.



Shaun Gold